Nastya Chetverikova, the host of the channel, is a cultural historian and musicologist who explores the multifaceted world of art in a clear and accessible way. She avoids pretension, jargon, or tediousness, making her content engaging for everyone. Her audio podcast has attracted millions of listeners, and now she's venturing into the video format.
The audience of «Искусство для пацанчиков» skews heavily female, with 70% women and 30% men. The majority of viewers fall within the younger demographic, with 34% aged 24-35 and 25% aged 35-44.