Barbara Ablomeiko, a licensed psychologist and certified CBT therapist, analyzes the lives of prominent media personalities on her channel. She delves into the behaviors of individuals like Sasha Belyakova, Nyusha, Sergei Kosenko, and others, providing psychological insights into their actions. Barbara explores topics such as manipulation, narcissism, and abuse, offering a deeper understanding of the complexities within their public lives.
The channel's audience is predominantly female (95%), drawn to exploring human behavior and its complexities through the lens of psychology. The majority of viewers are young adults, with 34% aged 18-24 and 46% aged 25-34.