Svyatoslav knows how to tell interesting stories about any cultural phenomena, from "fast-food" art to elitist high culture.
His videos help to look at favorite authors, directors, and actors from a new, unexplored side and introduce viewers to little-known talented figures. Journalistic approach and meticulousness in every video.
Predominantly male audience (81.2%), young people aged 25−44 (53%), more mature viewers aged 45−54 (20.3%) who are interested in art, ask questions, and want to know more about art and their favorite creators.