Mishushat

Masha Boyarchuk — or just Misha, as her friends call her — is turning a forgotten Winga 87 sailboat into a cozy floating home, while also figuring out a few things about herself along the way. Her channel isn’t just about fixing up an old boat, it’s about freedom, self-discovery, and the beauty of doing things your own way. With warmth, humor, and a love for the little moments, Masha shares her life by the water — full of sanding, sunsets, and a bit of soul-searching. It’s the kind of content that feels like a deep breath and a hug from the sea.

About the channel

The channel’s audience consists of adults aged 25−45+, passionate about the sea, hands-on projects, and alternative lifestyles. They appreciate the aesthetics of yachting, enjoy DIY content, are interested in restoration and travel, and dream of freedom beyond the urban routine.

Audience